| 4.1 Marketing, Communications and Advocacy
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| 4.1.1 Enhance strategic marketing of ISEP programs and services. |
4.1.2 Develop and implement annual marketing plan.
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| 4.2 Development |
| 4.2.1 Submit appropriate grant proposals annually to government agencies, corporations,
private or corporate foundations. |
4.2.2 Utilize conferences and other events to generate sponsor revenue and to raise ISEP’s visibility.
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| 4.3 Finance |
| 4.3.1 Develop and sustain investment and budget strategies to support an operational reserve
equal to six months of operating expenses. |
4.3.2 Create and build a reserve fund for scholarships and organizational development.
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| 4.4 Leadership |
| 4.4.1 Ensure an internationally diverse and experienced governing Board of Directors. |
| 4.4.2 Ensure Board leadership in strategic planning, fiscal and legal oversight. |
4.4.3 Ensure an internationally diverse and experienced membership on the Council of
Advisors to support and strengthen programs, membership and services.
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| 4.5 ISEP Management Systems |
| 4.5.1 Ensure an experienced professional staff. |
| 4.5.2 Continue to enhance efficiency and effectiveness of all aspects of program development and administration. |
| 4.5.3 Strengthen and maintain strong communication links with ISEP members through staff interaction, publications and the ISEP website. |
| 4.5.4 Expand use of technology to improve operational efficiency, disseminate information and strengthen member services. |
| 4.5.5 Review emergency preparedness annually and revise as needed. |